Paid Media
Campaign 2: Google Ads - Lead Generation
Objective: Increase qualified leads and improve conversion rates for an EdTech SaaS platform (QuaverEd) targeting K-12 administrators and educators.
Strategy: Implemented search marketing and remarketing campaigns optimized for high-intent traffic.
Results:
Click-through rate (CTR): ~4.5% (Industry benchmark: 3-5%)
Conversion Rate: 8% (Industry benchmark: 6-10%)
Cost Per Click (CPC): $2.50 (Industry benchmark: $1.80 - $3.00)
Return on Ad Spend (ROAS): 4.2x (Industry benchmark: 3-5x)
Impressions: 500K+
Cost Per Acquisition (CPA): $45 (Industry benchmark: $35-$60)
Bottom Line: We drove many trial signups, which the sales team leveraged to drive subsequent sales.
Campaign 1: YouTube Ads - Awareness and Engagement
Objective: Drive brand awareness and engagement for a digital curriculum.
Strategy: Create video ads showing the product in use, highlighting testimonials, leveraging YouTube for targeted engagement.
Results:
View-Through Rate (VTR): 35% (Industry benchmark: 25-40%)
CTR: 1.2% (Industry benchmark: 0.9-1.5%)
Engagement Rate: 3.8% (Industry benchmark: 3-5%)
Impressions: 750K+
ROAS: 3.5x (Industry benchmark: 3-4.5x)
Bottom Line: YouTube Ads are a powerful way to drive brand awareness as well as conversions (desired action).
Campaign 3: Display Remarketing Ads
Objective: Convert free trial page visitors who left without signing up to subscribers.
Strategy: Use dynamic display ads showcasing testimonials or benefits to entice signup.
Results:
CTR: 0.7% (Industry benchmark: 0.5-1.2%)
Conversion Rate: 5.2% (Industry benchmark: 4-6%)
CPC: $1.90 (Industry benchmark: $1.50 - $2.50)
ROAS: 5.1x (Industry benchmark: 4-6x)
CPA: $30 (Industry benchmark: $25-$40)
Bottom Line: These were a great reminder tool for prospects and drove many to sign up.
Account-Based Marketing
I’ve led several successful Account-Based Marketing (ABM) campaigns.
One such campaign took place in the spring of 2024. This campaign aligned with California's Prop 28 initiative, which allocated educational funds to districts. I contributed to the proposal and orchestrated a multi-channel marketing strategy, including emails, digital ads, mailers, and specific video ads (seen here).
I conceptualized the creative approach, oversaw iterative edits, and ensured the final product aligned with campaign objectives.
The initiative proved highly successful, securing the San Francisco market, which was a significant revenue driver for 2024 and ongoing.
I helped win many high-value accounts nationwide, including significant territories in Texas, New York, and Florida.
Video Ads
I led the creative development of this Quaver Impact Story, filmed on location at a Nashville school.
My role included:
Crafting compelling interview questions
Guiding the video team with creative direction
Producing a polished final edit that effectively captured the story's essence
(Please note: the intro and outro were added after my submission.)
Email Marketing & Automation
For Bright Dark Creative, I designed and executed several email campaigns, including one integrated with a 10% discount pop-up on their website. This helped drive sales and capture email addresses. Using Zapier, I connected Squarespace to their CRM, Systeme.io, automating the data flow.
This setup triggered a strategic email series that engaged subscribers while leveraging urgency-driven messaging.
Content Marketing
The articles I created for Reverb drove significant engagement, resulting in increased page views and contributing to sales growth. While I didn’t have direct access to the metrics, the high levels of interaction and discussions—some even sparking lively debates—highlighted the impact of these pieces.
QuaverMusic’s marketing was spread between separate websites. I phased out the old outdated site and designed this page as part of the new, larger QuaverEd brand.
Click the image to visit site.
Web Design
Redesigned JeffWorrell.com to showcase his immense musical history and portfolio of work.
Click the image to visit site.
Google Tag Manager
My expertise includes setting up Google Tag Manager (GTM) and tracking key website actions, such as purchases or submitting a lead form.
By connecting GTM to your website and ad platforms like Google Ads or Meta Ads, each platform can optimize for targeting traffic most likely to perform these actions.
Similarly, we can retarget high-intent visitors, such as those who have, say, begun checkout but have not purchased, creating valuable additional touchpoints that often generate sales.
Let’s work together.
Fill out some basic information, and let’s get to work!
info@amplifyma.com
(805) 551 -0131
Social Media & Influencer Marketing
I’ve developed social media calendars for various brands, using entertaining, educational, or inspirational content to generate engagement and foster community.
A great method for connecting with your audience is to utilize influencers for organic and paid social strategies. Collaborating with macro and micro-influencers alike enhances engagement and ultimately boosts sales. At QuaverEd, this approach proved especially effective in driving renewals, as we created a fun, supportive environment that our users never wanted to leave.
The Chromatic Music Teacher
Ms. Jenkins, aka The Chromatic Music Teacher, not only has a mind-numbing 357k followers, but she’s also a huge QuaverMusic fan! Needless to say, we couldn’t resist collaborating with her.
Singingandteaching
At 182k followers, Cindy’s channel is BUMPIN’! As she says, she helps thousands of teachers around the learn best teaching strategies. For an education company like Quaver, we approve.
Perry the Sheep
Ok, technically, Perry the Sheep isn’t an influencer, but who doesn’t love a mascot?! Perry would make occasional appearances on social media and live events and he was always a hit!